Directional Color Analysis

Things have changed…a lot

Things have changed

Color analysis has change dramatically over the last 15 years. 

Like many discoveries, over time they are refined and improved. Traditional seasonal analysis was found to be too restrictive and left too many grey areas where people just did not fit into any one season.

Directional Analysis differs from seasonal analysis in the following ways:

  • Nobody is only cool or warm, or one season. Seasonal color analysis was so narrow that it just did not cover the needs of all the variations of coloring found. Today it’s recognized that there are many possible combinations of coloring and a consultation with a TAIC consultant will be able to discover what your unique set of colors are.
  • Age alters your coloring.  With seasonal analysis we were told that once your colors had been determined they would never change.  You only need look at photos of people when they were 18 and 60 to see the dramatic change that occurs to skin, eyes and hair cooler over time.  Just as your coloring changes so your colors need adjusting.
  • Radical changes are possible. There are many color make-over options possible using contact lenses and hair color changes. Seasonal analysis kept everyone locked into a limited set of colors.
  • Non Caucasians are not just Winters! There are as many cooler variations in non Caucasians as they are in Caucasians however, few companies still do this well.  TAIC consultants have the training to discover anyone’s exact color needs.
  • Color analysis is only relevant above the waist. Seasonal analysis has you wearing your colors top to toe, today we know that the closer a color is to the face the more impact it has on your coloring.  Colors worn below the waist have little to no impact on your face and therefore your colouring.  This means that any colour can be worn below the waist without adversly affecting your colouring.  However, colour can affect your apparent size and this means anywear you wear colour it’s impact on your size should be taken into consideration.
  • Contrast is as important as the colours worn.  With seasonal analysis a person was given a set of colours and told they would all look good.  This was soon discovered not to be true and was due to not taking contrast into consideration.  Some people simply do not look good in colours that have little colour contrast when worn above the waist.  Understanding your best contrast levels is essential to be able to fully understand how to wear your colours and shop effectively.
  • Colour is affected by fabric: This was an important area totally overlooked by seasonal analysis.
    – All colours are affected by the fabric it is combined with e.g. the colour ‘burgundy’ looks completely different in gabardine, silk, satin, corduroy and linen.
    – Man-made and natural fabrics also need to be considered: some colour directions do not look or feel their best in 100% man-made fabrics.
    – The texture, weave and surface of fabrics all have their place to play in selecting garments in your best colours.
    – Regardless of the fact that you may have exactly the right colour any one of the above factors may be the reason why a garment is sitting unworn in your closet. This information is vital to know and it’s easy to understand – Knowledge is Power.
  • There are thousands of colours you can wear. Season analysis kept you locked into a set number of colours.  Today, you are given a swatch of colours that are designed to be used as a reference guide to discover all the colours that you can wear.