Directional Color Analysis

…then and nowWoman blowing colorful soap bubbles

Color analysis has changed dramatically over the last 15 years.

Like many discoveries, over time they are refined and improved. Traditional “Seasonal Color Analysis” was found to be too restrictive and left too many grey areas where people just did not fit into any “one” season.

   Directional Color Analysis differs from seasonal analysis in the following ways:

  • Nobody is only cool or warm, or one season. Seasonal Color Analysis was so narrow that it just did not cover the needs of all the variations of coloring found. Today, it’s recognised that there are many possible combinations of coloring; and a consultation with a consultant will assist you in discovering your unique set of colors.
  • Age alters your coloring.With Seasonal Color Analysis, we were told that once your colors had been determined, they would never change.  You only need to look at photos of people when they were 18 and 60 to see the dramatic change that occurs to skin, eyes and hair colour over time.  As your coloring changes,  your colors need adjusting.
  • Radical changes are possible. There are many color make-over options possible using contact lenses and hair colour changes. Seasonal Color Analysis kept everyone locked into a limited set of colors.
  • Non Caucasians are not just Winters! There are as many color variations in non Caucasians as there are in Caucasians; however, few companies still do this well.  Our consultants have the training to discover anyone’s exact color needs.
  • Color analysis is only relevant above the waist. Seasonal analysis has you wearing your colors top to toe.   Today, we know that the closer a colour is to the face, the more impact it has on your coloring.  Colors worn below the waist have little or no impact on your face and therefore your coloring.  This means that any color can be worn below the waist without adversely affecting your colouring.  However, color can affect your apparent size; and this means anywhere you wear color, its impact on your size should be taken into consideration.
  • Contrast is as important as the colors worn.  With Seasonal Color Analysis, a person was given a set of colors and told they would all look good.  This was soon discovered not to be true and was due to not taking contrast into consideration.  Some people simply do not look good in colors that have little color contrast when worn above the waist.  Understanding your best contrast levels is essential to be able to fully understand how to wear your colors and shop effectively.
  • Color is affected by fabric. This was an important area totally overlooked by seasonal analysis.
    – All colors are affected by the fabric it is combined with, e.g., the color ‘burgundy’ looks completely different in gabardine, silk, satin, corduroy and linen.
    – Man-made and natural fabrics also need to be considered.  Some color directions do not look or feel their best in 100% man-made fabrics.
    – The texture, weave and surface of fabrics all have their place to play in selecting garments in your best colours.
    – Regardless of the fact that you may have exactly the right color, any one of the above factors may be the reason why a garment is sitting unworn in your closet. This information is vital to know, and easy to understand – Knowledge is Power.
  • There are thousands of colors you can wear. Season analysis kept you locked into a set number of colours.  Today you are given a swatch of colours that are designed to be used as a reference guide to discover all the colours that you can wear.